FLORA GROWTH TEAM

Flora Growth is led by a diverse team of business professionals focused on the responsible growth of the company.

Board of Directors

Responsible and experienced directors offering sound leadership and oversight.

BernieWilson

Bernie Wilson
Chairman

Bernie Wilson, Chairman

Dr. Wilson is a senior financial professional. He is the former Vice-Chairman of Price-WaterhouseCoopers LLP and is the Chairman of the Founders Board of the Institute of Corporate Directors. Mr. Wilson has served as Chairman of the Canadian Chamber of Commerce; Chairman of the International Chamber of Commerce - Canada; and Member of the Canada/US Trade Committee. Drawing on his experience as Chairman of the Founders Board of Institute of Corporate Directors, as Lead Director, Mr. Wilson will work with the Board of Directors of Flora and its various standing committees to ensure effective corporate governance practices and to enhance and protect the independence of the board.

DrAnnabelle

Dr. Annabelle Morgan-Manalo​
Director

Dr. Annabelle Morgan-Manalo​, Director​

Dr. Annabelle is a scientist, educator, author, mother of five, and a respected key opinion leader. She is a cell and developmental biologist from Vanderbilt University in Nashville, Tennessee, with a background in neuroscience from Georgetown University. She earned her PhD in Cell and Developmental Biology with a focus in Cardio-Oncology and has since become a philanthropist and entrepreneur focused on pharmaceutical innovation and clinical trial research in medical cannabis.

“The need for research and innovative product development has never been greater as the cannabis industry continues its exponential growth and acceptance around the world. Current solutions often leave consumers, patients and healthcare professionals with few options aside from a low-and-slow approach while trialing numerous products and product formats,” added Dr. Annabelle. “I’m extremely excited to be working with the Flora team as we are aligned on creating and bringing to market novel products that have a superior safety profile and are more efficacious than existing cannabis treatment options.”

BeverlyRichardson

Dr. Beverly Richardson
Director​

Dr. Beverly Richardson, Director

Dr. Beverley J. Richardson is a renowned psychotherapeutic practitioner whose collaborative efforts and clinical influence are reflected in some of the most compelling and effective addiction and behavioural health programs in North America which include: Sierra Tucson (Arizona), the Meadows (Arizona) and Betty Ford Centre (California). She has a Doctorate Degree in Psychology and is a B.C. Registered Clinical Counsellor, Internationally Certified Eating Disorder Specialist, and EMDR Level II Trauma Therapist. Dr. Richardson has integrated her extensive experience in health and wellness with her entrepreneurial spirit to form her nutraceutical and bioscience research and development enterprises.

JuanCarlosRoa

Juan Carlos Roa
Director​

Juan Carlos Roa, Director

Mr. Gomez is a proven business leader with over 30 years of professional experience working for multinational public companies. He brings substantial experience in the Latin American market, across a variety of business competencies including business operations, M&A, business integration and corporate governance. For the past 20 years, Mr. Gomez served as the CEO of the Winner Group, CIRSA, owned by the Blackstone Group.  During his tenure, he was responsible for growing the company to become one of the largest 100 companies in the country through meaningful organic and M&A driven growth initiatives. This included expansion across 28 cities and more than 2,800 staff. Prior to his role as CEO, Mr. Roa served as COO for over a decade with the Winner Group, driving sustained annual revenue growth and EBITDA margin expansion.  Mr. Gomez obtained his bachelor’s degree in organizational psychology from the University of Santo Tomas in Colombia.

LuisMerchan

Luis Merchan
Director​

Luis Merchan, Director

Luis Merchan is a proven executive with over a decade of experience in enterprise sales management, corporate strategy, merchandising and expense management, and customer experience. He previously served as Macy’s Inc.’s Vice President of Workforce Strategy and Operations where he managed the enterprise's multi-billion-dollar P&L expense line for the 540 store portfolio. Throughout his tenure at Macy’s, Mr. Merchan led various sales and marketing initiatives including the B2B corporate sales team that was responsible for $160 million in annual revenue. Prior to his most recent role, Mr. Merchan held various executive-level roles at Macy’s Inc., including VP of Customer Experience and Selling Support Services and Group VP of National Merchandising and Sales - Beauty, as well as managerial roles at Target Corporation. Mr. Merchan obtained his Bachelor of Industrial Engineering from Pontifical Xaverian University in Bogota, Colombia and his MBA from McNeese State University. He also holds a Graduate Certificate in Marketing Management from Harvard.

MarcMastronardi

Marc Mastronardi
Director​

Marc Mastronardi, Director​

Mr. Mastronardi currently serves as Macy’s Chief Stores Officer, where he is responsible for enterprise-wide store operations, sales, and customer service. Mr. Mastronardi has held multiple executive roles and also led various functions within the organization responsible for the creation and expansion of new business concepts, leased partnerships and diverse, owner-led businesses. Mr. Mastronardi currently serves on the board of Flora Growth, as well as Delivering Good, NYC, the executive committee of the Fashion Scholarship Fund, and is the executive sponsor of the Macy’s Working Families Employee Resource Group. For more than 20 years, Marc has held a broad range of leadership responsibilities at Macy’s, including Men’s Apparel, Women’s Apparel and Accessories, and Children’s clothing.

Advisory Team

Engaged and well-connected advisors offering strategic solutions and new opportunities.

JuanManuelGalan

Juan Manuel Galan
Strategic Advisor

Juan Manuel Galan, Strategic Advisor

Juan Galán currently serves as a senior consultant to The World Bank. He is a Colombian politician and former senator of Colombia, serving three terms from 2006 to 2018 as a member of the Colombian Liberal Party. He is also a former professor at the University of Rosario and holds more than 20 years of journalistic, academic, governmental and parliamentary experience. During his time as a senator, Mr. Galán has been a key leader, with 29 bills and 27 debates on political control, and 17 laws to his name. The most relevant of those laws was authoring the medical cannabis law that resulted in the legalization of medical cannabis in Colombia.

PaulinaVega

Paulina Vega
Division Founder​

Paulina Vega, Division Founder​

Paulina Vega is a renowned figure in the fashion and beauty industry. She is a former Miss Universe (2014) and Miss Colombia (2013) and a proud ambassador for Latino Americans. She has served as a TV host, a partner for fragrance brands, and as the face of fashion houses. Since making her global debut, Mrs. Vega has dedicated significant efforts to combatting HIV/AIDS through fundraising and education, as well as providing support to children and young adults fighting this disease. Mrs. Vega also holds a Bachelor of Industrial Engineering from Pontifical Xaverian University in Bogota, Colombia.​

LauraLondono-

Laura Londoño
Division Co-Founder ​

Laura Londono, Division Co-Founder

Management Team

Passionate and dedicated entrepreneurs striving to delight customers and grow shareholder value.

LuisMerchan

Luis Merchan
President & CEO

Luis Merchan, President & CEO

Luis Merchan is a proven executive with over a decade of experience in enterprise sales management, corporate strategy, merchandising and expense management, and customer experience. He previously served as Macy’s Inc.’s Vice President of Workforce Strategy and Operations where he managed the enterprise's multi-billion-dollar P&L expense line for the 540 store portfolio. Throughout his tenure at Macy’s, Mr. Merchan led various sales and marketing initiatives including the B2B corporate sales team that was responsible for $160 million in annual revenue. Prior to his most recent role, Mr. Merchan held various executive-level roles at Macy’s Inc., including VP of Customer Experience and Selling Support Services and Group VP of National Merchandising and Sales - Beauty, as well as managerial roles at Target Corporation. Mr. Merchan obtained his Bachelor of Industrial Engineering from Pontifical Xaverian University in Bogota, Colombia and his MBA from McNeese State University. He also holds a Graduate Certificate in Marketing Management from Harvard.

DamianLopez

Damian Lopez
VP Legal & Corporate Strategy

Damian Lopez, VP Legal & Corporate Strategy

Damian Lopez has over 10 years of experience working in the Latin American market, including corporate finance, mergers and acquisitions and go-public transactions. Mr. Lopez is a corporate securities lawyer who has worked with various Canadian and US publicly listed companies in the technology, resources and cannabis industries. Mr. Lopez is fluent in English and Spanish and obtained a Juris Doctor from Osgoode Hall Law School and a Bachelor of Commerce & Finance from the University of Toronto.​

JamesWilliams

James Williams
VP Corporate Development

James Williams, VP Corporate Development

James Williams, VP of Corporate Development: Mr. Williams is a corporate finance and business development specialist who has spent the previous three years focused on driving corporate M&A and revenue opportunities within the regulated cannabis eco-system. Most recently, Mr. Williams was the Founder of Cannabis Manufacturers Guild in January 2020, a business solutions trade association for the cannabis space and has built an extensive network in the global cannabis industry. Prior to that, he worked with WeedMD Rx as Director of Capital Markets and Business Development focusing on capital raising and M&A analysis from April 2019 to January 2020. Before entering the corporate cannabis space, Mr. Williams specialized in cannabis securities at Laurentian Bank and has worked in investment banking for 10 years including time at Barclays Securities (Jul 2011 - Aug 2014) and UBS Investment Bank (Sept 2014 - Nov 2016). Mr. Williams graduated with a BBA from Wilfrid Laurier University, with a Minor in Economics in August 2011. In 2013, Mr. Williams completed his Certified Market Technician certification to become a CMT.

OrlandoBustos

Orlando Bustos
VP of Strategic Finance

Orlando Bustos, VP of Strategic Finance

Orlando Bustos has several years of diverse financial and capital markets experience. Orlando brings experience in venture capital and investments from a global private merchant bank while having worked closely with its portfolio companies on strategy and corporate development. Previously, Orlando worked in M&A for a global firm providing companies M&A, capital raising and strategic advisory. Orlando also held finance roles in large international corporations including the largest agriculture company in Canada. Orlando obtained a BBA (Finance) with a Joint Major in Economics from the Beedie School of Business, Simon Fraser University.​

JavierFranco

Javier Franco
VP Agriculture

Javier Franco, VP Agriculture

Javier Franco is a master horticulturist with more than 25 years of experience in the design, implementation and management of cultivation and propagation facilities of more than 30 species of cut flowers in Latin America, mainly in Colombia and Ecuador. Mr. Franco completed his agricultural studies at Zamorano University in Honduras and later at an International Exchange Program at Ohio State University. Mr. Franco has directed technical, commercial and research groups in the cut flower, fruit and vegetable markets in Latin America and has participated in the commercial development of new technologies applied in agribusiness. He has also led the agri-management of organic crops and certifications of Good Agricultural Practices.

EvanVeryard

Evan Veryard
VP of Investor Relations​

Evan Veryard, VP of Investor Relations​

Evan served as President of Capital 10X, a digital investor relations consultancy focused on the cannabis and metals industries. During his time at Capital 10X, Mr. Veryard worked with public and private companies on their digital investor relations strategies to help them drive out more clear messaging and increase investor awareness. Mr. Veryard is also the Founder and Chairman of a national charity, Focus Forward for Indigenous Youth, where he led the organization through its first two pilot projects and the construction of two northern 4-season greenhouses. In addition, during his time as Chairman of Focus Forward, Mr. Veryard helped secure partnerships and funding from international organizations and federal and provincial governments. Mr. Veryard obtained his Bachelor of Chemical Engineering from McGill University and Master’s of Applied Science in Chemical Engineering from the Royal Military College of Canada.​

LeeLeiderman

Lee Leiderman
Chief Financial Officer

Lee Leiderman, Chief Financial Officer

Mr. Leiderman started his career at PricewaterhouseCoopers and held several corporate positions within Philip Morris International, Caterpillar and RR Donnelley, gaining substantial financial management experience for U.S.-listed public companies.  From April 2016 to May 2019, Mr. Leiderman served as the Chief Accounting Officer at OSI Group, and from May 2020 to present, he served as the CFO of Nurture Life Inc. He has an extensive background with over 25 years of experience, which includes public and private companies, mergers and acquisitions, transfer pricing, and investment analysis. Mr. Leiderman also has broad experience with fast-paced growth companies and infrastructure creation, having managed the financial teams for many successful international and domestic companies. Mr. Leiderman is a CPA with a BA in Accounting and International Business from Susquehanna University.

JasonWarnock2

Jason Warnock
Chief Revenue Officer

Jason Warnock, Chief Revenue Officer

Mr. Warnock is an accomplished global sales leader and executive, bringing more than 20 years of experience driving revenue growth and go-to-market strategy for high-profile, Fortune 500 brands. Mr. Warnock has spent the last 14 years in the cannabis, competitive advertising, communications, and emerging technology fields where his work focused on building companies and brands from the ground up, working on strategic mergers and acquisitions, and creating sustainable, resonant financing and marketing campaigns. He is experienced in delivering consistent and sustainable business results for numerous consumer packaged goods (“CPG” companies, developing high-performing teams, effective marketing communications, and unparalleled professional service delivery. As CRO, Mr. Warnock’s mandate is to drive Flora’s global growth strategy to meet increasing consumer demand for Flora’s premium brand and product portfolio.